New Work: Veranda on Highland

It was such a privilege to get to redesign the logo for one of Birmingham's best and most popular restaurants, Veranda on Highland. Veranda welcomed Chef Jeffrey Hansell in the spring and has been focusing on what it does best--"southern + seasonal" cuisine--while its image and interior have been updated to be fresher and less formal. The intent for the logo was to represent these changes, creating a fresher impression while maintaining a strong sense of history, elegance, and southern culture.

It was important to the client to include an image of the building because of the history that it has. So we decided on a pared-down drawing of the restaurant within a hand-drawn circle that referenced the shape of a plate or platter. I chose the "Veranda" typeface because of its elegance and organic quality--love those swashes on the "V" and "A"--and because it's not as stoic as other didot typefaces. We looked at several colors for the logo, including a yellow-gold and a darker slate blue, but in the end the client chose this grey because of its warmth and vintage sensibility.

Now all I have to do is make a reservation at the restaurant!

See more of my design work at sarahrobinsdesign.com

Letterheady / Letters of Note

Found Letterheady as referenced on the minted blog. It features famous letterheads both old and new. It's awesome! I especially love the pixel flicks design, where the different shapes trade places and reorganize to form the words on the last line. And look how much space many of the designs take up, as if they were braver and more confident than lots of designs nowadays are.

Here are a few favorites/shockers:

Letters of Note is the sister site, and features "correspondence deserving of a wider audience." Many "fascinating letters, postcards, telegrams, faxes and memos. Scans/photos where possible." It's definitely worth checking out. Read more in an interview here.

Antique Factory Cart Coffee Tables

Identity and biz card for Michael Gamotis/Antique Factory Cart Coffee Tables based here in Birmingham.

Uprising

Business card design I did for my friend Laura's cake business, Uprising Cakes. I helped with the branding and designed the identity. Working on a website now. For the biz card we did thermography for the logo so that it mimics piping, and there is a two color pattern on the back. Printed on Mohawk superfine. I love the results!































a couple of her show-stoppers

Make My Logo Bigger Cream

This was on my friend Ryan's facebook page. Go to the link and watch the video. I love it.